APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result respecting the natural balance of the scalp.

It does not contain ammonia, an alkaline agent that may have a strong, unpleasant smell.

• It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure.
• It offers full grey coverage and an impressive vibrant, longer lasting color.
• It has a pleasant fragrance and a formula that respects the scalp’s natural balance.
• The texture is creamy and does not drip, to ensure easy application.

The Package Contains: 

1. Hair color cream in a tube, 50ml
2. Color developer in a bottle with applicator, 75ml
3. Post color hair conditioner in 2 sachets of 15ml
4. Disposable gloves glued on the back of the instruction leaflet
5. Instruction leaflet

How it works:
Ensure maximum color intensity and a long-lasting color result in just 2 steps:

Step 1: Achieve full grey coverage and shine by using the hair color cream with 3 precious oils of argan, avocado and olive, which act in combination to stabilize the color and repair the hair structure, while coloring your hair.
Step 2: Increase the intensity and shine with the post color hair conditioner with hyaluronic acid and honey extract, which moisturizes hair, creating a protective film that seals the color into the hair structure and enhances shine in colored hair.

Preparation:
1. Take off all your jewelry
2.Protect your clothes covering your shoulders with a towel.
3.Wear the gloves provided during the entire color application stage.
4.Apply a small amount of oil around the hairline to avoid staining the skin in that area.

Tips:
1. For best results, make sure that room temperature during application is not below 20oC
2.For longer-lasting color, don’t shampoo hair more than once for 24 hours after application
3.Conduct the sensitivity test 48 hours before application to check your personal tolerance to the product
4.Avoid hair mask & oil treatments one week before hair coloring.

Active Ingredients:

ARGAN OIL
Nourishment & Repair
Argan oil contains an impressive amount of vitamins and nutrients. It restores moisture and shine to dry or damaged hair. It protects the hair from the harmful effects of the sun and environmental pollution and also moisturizes, restructures and protects hair from chlorine found in swimming pools, chemical dyes and styling products like hairspray or gel.

AVOCADO OIL
Nourishment & Repair
Avocado oil is pressed from the fleshy pulp of avocado fruit (Persea Americana). Avocado Oil is beneficial for hair because of its content in monounsaturated fats, proteins, copper, folic acid, magnesium and minerals that strengthens the building blocks of the hair. It also contains vitamin E and B complex.

ORGANIC OLIVE OIL FOR
Nourishment & Revitalizing
Traditionally used to nourish, invigorate and revitalize skin and hair, olive oil also protects from hair breakage and split ends.

ORGANIC HONEY EXTRACT
Hydration & Softness
Deeply hydrates, softens, nourishes and revitalizes the hair and scalp.

HYALURONIC ACID
Intense Hydration
Hyaluronic acid is a natural molecule found in our skin and hair. It acts as a "magnet" that can attract and hold up to 1000 times its weight in moisture. It offers intensive hydration by restoring humidity levels within the skin and hair.